E-United States, imboni yamalensi okuxhumana ibilokhu iyimakethe echumayo, inikeza izinketho zokulungisa umbono ezigidini zabathengi. Eminyakeni yamuva nje, ngentuthuko yobuchwepheshe kanye nokugxila okwandayo kwezempilo, le mboni ibilokhu isungula izinto ezintsha futhi ithuthuka njalo. Osomabhizinisi abaningi babona amathuba kule makethe futhi bahlola ngenkuthalo izindlela ezintsha kanye namamodeli ebhizinisi emkhakheni wamalensi okuxhumana.

Imakethe yamalensi okuxhumana ase-US okwamanje isesigabeni sokukhula futhi kulindeleke ukuthi iqhubeke nokugcina umkhuba omuhle wentuthuko esikhathini esizayo. Ngokusho kwemibiko yocwaningo lwemakethe, ukuthengiswa kwemakethe yamalensi okuxhumana ase-US kudlule u-$1.6 billion ngo-2019 futhi kulindeleke ukuthi kufinyelele u-$2.7 billion ngo-2025. Ukukhula kwale mboni kuqhutshwa kakhulu ngabathengi abasebasha kanye nabantu base-Asia abafudukayo, abafuna ukulungiswa kwamehlo abo kuyakhula.

Kule makethe, osomabhizinisi kudingeka babe nolwazi oluthile lwemboni kanye namakhono obuchwepheshe ukuze banikeze imikhiqizo nezinsizakalo ezisezingeni eliphezulu. Ngesikhathi esifanayo, badinga futhi ukunaka izitayela zemakethe kanye nezimo zokuncintisana ukuze bakhe amasu okumaketha asebenzayo kanye namamodeli ebhizinisi. Isibonelo, abanye osomabhizinisi sebeqalile ukusebenzisa i-inthanethi kanye nezinkundla zokuxhumana ukuze bakhangise imikhiqizo yabo, okuye kwaba umkhuba emakethe yelensi yokuxhumana. Ngaphezu kwalokho, njengoba ukugxila kwabathengi ekuvikeleni impilo kanye nemvelo kukhuphuka, osomabhizinisi abaningi nabo sebeqalile ukuthuthukisa amalensi okuxhumana enziwe ngezinto ezinempilo nezinobungani nemvelo ukuze kuhlangatshezwane nesidingo sabathengi.

Ngamafuphi, imakethe yamalensi okuxhumana e-United States igcwele amathuba, kodwa futhi ibhekene nokuncintisana okukhulu kanye nezinselele zobuchwepheshe. Njengosomabhizinisi, ukuze uphumelele kule makethe, umuntu udinga ukuba nomoya wokuqamba izinto ezintsha, ukuzwela emakethe, kanye namakhono obuchwepheshe, futhi ahlale eqaphela izinguquko ezimakethe kanye nezidingo zabathengi. Njengoba ubuchwepheshe kanye nesidingo sabathengi kuqhubeka nokukhula, imboni yamalensi okuxhumana izoqhubeka nokuthuthukisa futhi inikeze amathuba ebhizinisi amaningi kanye nezinselele kosomabhizinisi.